• SEO Copywriting

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    Why is it important ?

    Firstly, you probably would like to get more people to click through from Google. An SEO-trained copywriter can write content and meta-tags targeted for solution searchers. Secondly, if your goal is to sell or persuade, an experienced web copywriter will deliver the desired results.

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  • Article Writing

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    Are you adept at writing fascinating blog posts, newsletter articles, and so on? No? You are not alone. Many people feel overwhelm at facing endless weeks of writing articles for their newsletter or Blog. Outsourcing this task can help free up your time and create a stream of brand-you articles, all educating and informing your target market.
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  • Sales Page Writing

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    Sales pages (online) or direct sales letters can be a powerful, trackable marketing tool. I enjoy writing succinct one-page sales letters or online sales pages, a tactic often overlooked by the traditional business or charitable organisation. Internet sales letters do not have to be long form, repetitive, or take forever to get to the point. In fact...
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A little background

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Power of Words is a copywriting and editing service run by Jennifer Lancaster, based in Redcliffe, northern Brisbane. I can provide your business with fast and high quality writing, usually remotely.

My experience includes writing ads, newsletters, press releases, company profiles, CDs, video scripts, tourist fact sheets, social reports, eBooks, websites, and quite recently… squeeze pages, special reports, and case studies. Writing and publishing my own books (How to Kick Bad Spending Habits, Sack Your Financial Planner and Business Growth Toolbox) enabled me to broaden my horizons and finesse my researched writing and editing skills.

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The Writing Process

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Writing a Brief: First you need to write a project brief, which covers what you need done. I need to know about your goals, target market, length of documents, timeframes, and budget (low, medium, or money-is-no-object).
I’ll then email you a proposal explaining what I’ll do, when by, and my fees. Read my terms and conditions and give the go-ahead if you are happy. (A 30% deposit is usually necessary to start work).

Research: To achieve a fantastic result, I must understand your business, marketing goals, and products or services. So I gather more information about your industry, services, purpose of text, and target audience. This involves asking you some specific questions.

Draft the copy: I spend time studying your information and brainstorming some ideas. Then I begin drafting your copy. If I have any more questions I’ll contact you via phone or email, so it’s important that you are contactable. After fine-tuning and checking, I will email the first draft, usually in Microsoft Word.

You need to check the First Draft carefully – we’re not done yet.

Client review and revisions: You provide your comments and then I revise the copy until you are 100% satisfied with it. Two lots of revisions are included. If revisions go over three rounds, a small fee will be levied.

How long will it take to write the proposed copy? This depends on the size of the project. An estimate of time taken to write the draft appears in your quotation. If I take on your job I guarantee you will have the copy by the deadline. Please expect two to three days to fit the job into my schedule and plan in accordance.

Who owns the Copyright? You own the copyright on all supplied writing at final stage. If you would like to repurpose it, please contact me as I can do that for you. Please do not send me other company’s writing for me to edit – this is not how it’s done and could lead to copyright infringements against your company.

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