About Me

Power of Words is a copywriting and editing service run by Jennifer Lancaster, based in Redcliffe, north of Brisbane. I can provide your business with fast and high quality writing.

My career experience includes writing newsletters, press releases, a company profile, a multimedia OHS training CD, and writing tourist fact sheets. I have been editing on and off since 1995, and copywriting for small business since 2007. You will find that many other writers can write well enough but have not got great editing skills; whereas my editing skills are finely honed, after SEO editing of 25+ websites.

My other writing strengths lie in simplifying complex issues and using proven marketing response techniques. I believe that there should be a good reason behind every decision taken on a marketing piece.

Writing and publishing my own books has been a fulfilling and learning experience. Please see my articles on website response, SEO, blog, and marketing tips at Business Growth Toolbox. The printed manual, containing all my best marketing advice, is also for sale for $29.70.

An onsite consultation (northern Brisbane) can be included for more complex projects.

Member of:

Qualifications and Relevant Experience:

BA (Communication studies) – Journalism & Media (UWS, 2002)
Currently studying Diploma of Community Services
Self-published author
Studied social psychology & research, editing principles
Studied Marketing (TAFE, 1995)
Studied Graphic Design (KvB College, 1992)
Marketing Communications Co-ordinator, ResMed and Plunkett & Johnson (3 years total)
Editorial/Layout Assistant, Direct Mail Publishers (1995-96)