Why Choose Me

Jennifer Lancaster is an empathetic copywriter, with vast experience in website copywriting and editing, particularly for small business.

An empathetic copywriter offers better results than an egocentric writer. The reason is because I can quickly imagine the Problems and Reasons that customers deal with you. You might also provide some insight.

These reasons are the fuel for magnetic copywriting – and eventuate in more sales to ideal customers. Resistances can also be uncovered which need to be overcome, similar to how salespeople overcome objections.

Our Promises to You:

In Confidence. Power of Words keeps your business information confidential at all times. In fact, we will refuse to take work from direct competitors at the same time.
Prompt Service. Response to your communication requests are met within a few hours, and if the copywriter needs more time she will say.
Results Focussed. The methods and formats recommended have been proven by world renown marketers to work. Copywriting techniques alter for a B2B market, and for a local service operator who needs to create high trust.
Connect you to other assistance. We know and recommend a web designer, a virtual admin assistant, a career coach, a marketing coach, and more. Working with a partner website designer means your project is fully in our control and no stone is left unturned.
Marketing power in words. I can strengthen your Unique Selling Proposition and help drill down on your key target market so that you provide a strong offer just for them.
Internet marketing savvy. It doesn’t matter if you don’t know what a keyword is, with my experience and software, I can research any word or phrase to bring in more searchers that are likely looking for your services.

What We Need From You:

A Brief covering what your marketing goals are, what your company is about, and how many pages you envisage need writing (or editing). Please see above.
A response within 5 days once we send you the draft or final copy.
Feedback on how the market received the material would be appreciated, as is any testimonial you are happy to give.