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	<title>Power of Words copywriting</title>
	<link>http://pow.net.au</link>
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		<title>Learn About Free Marketing in the Online World</title>
		<description><![CDATA[Jim Cockrum&#8217;s book, &#8220;Free Marketing: 101 Low and No-Cost Ways to Grow Your Business Online and Off&#8221; is devilishly simple, even though it stretches to 306 pages. It was published in 2011 in the US. The thing I like the most about this book is its currency; it is really up-to-date with the latest online [...]]]></description>
		<link>http://pow.net.au/blog/book-reviews/learn-free-marketing-online-world/</link>
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		<title>Are you Sending Mixed Messages? Build Your Credibility and Brand</title>
		<description><![CDATA[As a product or service provider, you may not realise the background messages that you’re sending through ALL of your communications. This can have a detrimental effect on how others perceive your business. Mixed messages can come from all angles. Observers may notice incongruency between what you say when marketing and what you say informally. [...]]]></description>
		<link>http://pow.net.au/blog/social-media/sending-mixed-messages-build-credibility/</link>
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		<title>Secrets to Writing SEO Copy, with Google Snippets</title>
		<description><![CDATA[Secret 1 to writing SEO copy: Writing for Search Snippets Still working today, this trick entails writing copy so that hotly searched keyword phrases are close together on the page. Doing this, we are hedging our bets that these phrases come up in a small “snippet” (the paragraph under your search result) when Google decides [...]]]></description>
		<link>http://pow.net.au/search-engine-optimisation/secrets-writing-seo-copy-google-snippets/</link>
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		<title>Portfolio &#8211; Video Sales Page</title>
		<description><![CDATA[Wrote sales page for Video Download product ($57) and edited sales page for eBook about Publishing. Client is a published author, speaker and meditation trainer. Sales Letter is modelled on story behind the film &#8220;the Matrix&#8221;. See full Sales Letter: http://successissimplyspiritual.com/shop/video-download/ Short Sales page for eBook: http://successissimplyspiritual.com/shop/ebook-download/ &#8220;Thank you for your work and expertise&#8221;. - [...]]]></description>
		<link>http://pow.net.au/gallery/portfolio-video-sales-page/</link>
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		<title>Portfolio &#8211; copywriting KidSocial</title>
		<description><![CDATA[Website Home Page and About Us copy for a new family social network, KidSocial.com.au. Came up with a new slogan &#8220;Bookmark in case of Boredom&#8221; which better represents what they want a member to do. Also wrote persuasive e-letter to invite new affiliate members to join: Letter KidSocial_final (.doc) and a Postcard. &#160; &#160;]]></description>
		<link>http://pow.net.au/gallery/portfolio-copywriting-kidsocial/</link>
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		<title>It&#8217;s Easier to Write from an Outsider&#8217;s View</title>
		<description><![CDATA[I went to the Gym and I wasn&#8217;t surprised to find the personal trainer was great at his job, and knew exactly what exercises I should do to get results. I went to the Chiropractor and found he also knew his job and could relieve my spinal pain much better than me sitting all day [...]]]></description>
		<link>http://pow.net.au/blog/easy-write-outsiders-view/</link>
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		<title>Website Content Management Systems &#8211; Blessing or Curse?</title>
		<description><![CDATA[It&#8217;s true, website Content Management Systems (CMS) such as WordPress, Joomla and Drupal certainly make it easier for small business people to edit their content and make changes on their site. But is it a little too easy? When working directly on websites, I have enjoyed the ease of changing copy, hyperlinks and tags inside [...]]]></description>
		<link>http://pow.net.au/blog/website-content-management-systems-blessing-curse/</link>
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		<title>Making Your WordPress Website Easy to Track Visitors</title>
		<description><![CDATA[WordPress is gaining numbers to become the most popular self-hosted blog &#8212; and I should think, the &#8220;people&#8217;s choice&#8221; CMS (Content Management System).  Here in Australia, large numbers of small business people are getting a WordPress website customised by a developer, then scratching their head: “how do I use WordPress to make my life easier?” [...]]]></description>
		<link>http://pow.net.au/blog/blog-writing/making-wordpress-website-easy-track-visitors/</link>
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		<title>The Problem with Writing “Dead End” Blog Content</title>
		<description><![CDATA[With the competitive online world today, your website may well struggle to keep its place. But continually updating content or creating new articles is something that most business owners have little time or head-space for. Or they may have a go and then give up, mainly unsuccessful because the content was too &#8216;separated&#8217;&#8230; that is, [...]]]></description>
		<link>http://pow.net.au/blog/blog-writing/problem-writing-%e2%80%9cdead-end%e2%80%9d-blog-content/</link>
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		<title>Get More Bang for Your Press Release Buck</title>
		<description><![CDATA[Once you have gained some momentum with writing a press release every month for your local newspapers or industry magazines, you might want to consider rewording it slightly for SEO purposes. If you&#8217;re an SME or internet business and you&#8217;re not releasing news once per month, then you may never be written up in the [...]]]></description>
		<link>http://pow.net.au/blog/press-release-writing-blog/bang-press-release-buck/</link>
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