In Australia, we prefer the less hyped style of writing for sales pages. Power of Words uses the tried-and-tested formula of:
- Attention – a great headline
- Problem – establish relevancy to reader
- Solution – why your solution is the best one
- Proof – some testimonials, case study, or statistical info
- Action – a strong call to action, often used with a limited time offer.
With Jennifer’s sales page or squeeze page writing, expect to get high sales conversion or sign-up rates. Examples:

Bladder Control product - Squeeze page
PainEze plus product – Direct sales page (not yet finalised)

Sales letter for eBook to Help Stress & Anxiety